02
Winery Support
"Great feedback." Still, no reorder.
Japan's market speaks in silence. We translate it into strategy.
Many wine producers who have tried — and left — the Japanese market share a similar experience. "They said the quality was excellent." "The price point was considered reasonable." "The feedback from consumers was positive." And yet, the reorders never came. And no one explained why.
Japanese is one of the world's most high-context languages. Refusal arrives dressed as politeness. Problems are communicated through silence. "Good feedback" does not always mean "selling well." When an importer stops reordering, there is always a clear reason. A wine that is genuinely selling and genuinely loved is not something an importer lets go. The reason exists — it simply never gets said. This is the invisible wall of the Japanese market.
URAKU offers a structured process to identify and dismantle that wall. Through direct research with restaurants and consumers, we surface what lies beneath the polished surface of Japanese feedback — mapping where the barriers to success actually are, and what changes could move the needle. From there, we move to small-scale official importation and real test marketing: building actual sales records, not just favorable impressions.
Not success by chance.
A deliberate, evidence-based path to the Japanese market.
PHASE 01
Research
Direct research with restaurants and consumers, based on your wine samples and an initial deposit. We map success potential, identify barriers, and present a clear direction for improvement.
PHASE 02
Test Marketing
Small-scale official importation and real sales. We build a body of sales records and research data — evidence you can bring to the next conversation.
PHASE 03
Importer Approach
With data and proof in hand, we support your approach to Japanese importers. A structured conversation, not a trade fair gamble.
Each phase is available individually. Contact us to discuss your situation.